Trails of India

This US-based motor vehicle manufacturer is set to set its foot in the Indian market and is set to have a target of opening 10 dealerships across the country. The Cleveland cyclewerks confirmed at the 2018 auto expo that they will be rolling out the Ace deluxe and Misfit models, which ironically might be a misfit for the Indian market with an estimated price of 2.5 lacs. 229cc, air-cooled, single-cylinder motor that develops 15.4PS of power at 7000rpm and 16Nm of torque at 6000rpm. Although that doesn’t seem like a lot, especially when compared to its competition, only a thorough road test will reveal the motor’s true character. Its durability totally overshadows that of its competition namely Duty ace, UN renegade duty S, Renegade commando 150. According to the company’s future strategy, the firm has plans of introducing at least two models every year along with different engine variations for the Ace and Misfit.

While the bikes are manufactured in China and exported to 30 countries via the CBU (completely built unit) route, the company seems to have different plans for India. Yes, the company will import both the Ace and the Misfit via the CKD (completely knocked down) route, with final assembly taking place at its plant in Pune. To keep costs in check, the company will also resort to localizing around 6-7 per cent of the bikes parts, including tyres, headlights, wire assembly and fluids.

The Ace is a retro-styled naked offering, while the Misfit has the café-racer inspired design. Both the motorcycles are powered by a 229cc, single-cylinder motor. The air-cooled engine produces 15.4hp and 16Nm of peak torque and is mated to a 5-speed gearbox. While the Ace employs a square-section single-downtube frame, the Misfit gets a double cradle chassis. Suspension duties on both the motorcycles are carried out by a USD fork at the front and dual shock-absorbers with five-step preload adjustability at the rear.

The Ace weighs 133kg, features a 14-litre fuel tank and boasts a ground clearance of 150mm. Braking hardware on both the motorcycles consist of single disc unit on both ends, while the Misfit gets 4-piston callipers at the front as opposed 2-piston callipers seen on the Ace. Saddle height stands at an accessible 760mm for Ace, while its siblings are 10mm higher.

With all these features offered by both Ace and the Misfit, the price in the Indian market is quite reasonable. The price of the Ace and that of Misfit is quoted to be around Rs. 2.23 lacs and Rs. 2.49 lacs respectively.

The Cleveland Ace is available in three different options- Scrambler, Deluxe and the Café Racer. The Cleveland Cyclewerks are ready to join the Indian bike market and compete with the other veterans in this market such as Royal Enfield and other brands. We hope that they perform well in the market as well as on the road as well. The target audience of these bikes is mostly middle-class society people, as they are more in number and thus, increasing sales with their comparatively lower price and in turn, making a base in the Indian market.